6/15/2023 0 Comments Utm bulderWith this parameter, you can track through which paid keywords traffic arrived to your website. utm_term - this can refer to the specific keyword through which traffic arrived to your website.This parameter will identify through which content piece traffic arrived to your website. This is useful if you’re running multiple variations of an ad. utm_content - refers to the specific content piece that was served to your audience.You can utilize this parameter to track the performance of specific marketing campaigns. utm_campaign - refers to the name of your marketing campaign. This extension is a hyper version of Google Analytics URL Builder and tag URLs to be tracked in Google Analytics Campaign reports.Google Analytics Campaign URL Builder - for generating URLs to websites. if you want to track traffic from a Mail Chimp email marketing campaign then your utm_medium parameter could be “newsletter”. UTM codes track user behavior from a campaign and determine conversion rates for. utm_medium - refers to the campaign type from which your traffic originated e.g.utm_source - refers to traffic source i.e.There are five different types of UTM tags you can build to track marketing campaign data. Create custom, trackable links with Anicca Digitals simple URL builder and get greater insights into the performance of your digital marketing campaigns. ![]() This includes Google Ads, Facebook and email marketing campaigns. Urchin Tracking Module (UTM) tracking codes are used to see the exact origin of website traffic beyond the standard referral metrics that Google Analytics provides.
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